Let's face it. Nipsey Hussle got about ten times more popular after he died.
It's long been known that dead rappers get better promotion, but Joey Badass isn't here for that.
“As soon as we lose a person like that, everybody want to jump on the bandwagon,” Joey sid on Ebro's Beats 1 show. “He should have been able to see the fruits of his labor... We gotta show love, we gotta spread love. ”
“It’s extremely important that you show appreciation for your favorite artists, your favorite people, your favorite friends, your favorite family members, whatever,” he continued. “It’s just extremely important you never waste those moments, you always appreciate them. Like you said, any moment it can go like that.”
Joey's comments are similar to what Master P said after XXTentacion died.
What are your feelings on the bandwagon effect death seems to have?
I remember this day clearly we were both at Puff crib on the humble. T shirt and basketball shorts both of us. It’s funny because I think we both started building with Puff around the same time. I recall playing you a few records and you playing me “Rap Niggas” before it dropped and I told you how much it resonated with me. You were always super solid and super humble, I’ve admired you since 2011 before my career even started. Regretful we never got to make that song we planned on but I am motivated now more than ever to carry on this real rap legacy in your honor and the many who have fallen. You have forever cemented in my mind that it’s a marathon not a sprint. I was literally just thinking to myself last week like damn I wanna go to The Marathon store just to be motivated and inspired by what you’ve done.... I still plan on making that trip. RIP NIP much love goes out to your friends & family 💔 & @diddy thanks for connecting us.