While everyone is still listening and understanding J Cole's new KOD album, he doesn't give us much time to fully get a grasp before receiving a visual for the stand-out cut "ATM".
"ATM" certainly seems to be an early favorite and the Dreamville boss unveils the innovative, new music video to match the innovative approach to the body of work.
Cole World contemplates the current state of affairs, the role of money in his life, and what it means for his community.
Self-directed along with Scott Lazer, the end of this video brings a very important message for the youth; "Choose Wisely".
This album is in no way intended to glorify addiction.
Watch it below!