Puff Daddy changes names like other celebs change hairstyles.

So when he celebrated his 48th birthday this weekend by changing his name to Brother Love we more or less bought it.

I have some very serious, serious, serious news," Puff said in a video posted to IG on his birthday. "I’ve been praying on this and I decided – I know it was risky because it could come off as corny to some people like, ‘Yo.’ I decided to change my name again. I’m just not who I am before. I’m something different. So my new name is Love a.k.a. Brother Love. I will not be answering to Puffy, Diddy, Puff Daddy or any of my other monikers but Love or Brother Love. Okay? It’s my birthday. I feel good. God is the greatest. I give all the glory and I thank my mommy and daddy.”

It turns out he was only joking. Puff just cut another IG video in which he explained the meaning of his new name.

“I was only joking,” the rap moguel claimed. "It was just part of one of my alter egos. One of my alter egos is Love. You can address me by any of my older names. But if you still wanna call me Love, you can call me Love, baby. But I was only playing."

What do you think? Was he really kidding the whole time or did the birthday pills just wear off?