Today is Sean Combs 48th birthday.

We've known him as Puff Daddy, Puffy, P. Diddy, and Diddy over the years.

He's changed his name again, as a bday gift to himself.

I did it again BREAKING NEWS!!!! MY NEW NAME IS LOVE OR BROTHER LOVE!!! Or NOTHIN! HAPPY BIRTHDAY TO ME!!!

A post shared by Diddy (@diddy) on Nov 4, 2017 at 1:35pm PDT

“I have some very serious, serious, serious news. I’ve been praying on this and I decided – I know it was risky because it could come off as corny to some people like, ‘Yo.’ I decided to change my name again. I’m just not who I am before. I’m something different. So my new name is Love a.k.a. Brother Love. I will not be answering to Puffy, Diddy, Puff Daddy or any of my other monikers but Love or Brother Love. Okay? It’s my birthday. I feel good. God is the greatest. I give all the glory and I thank my mommy and daddy.”

He said "serious" three times. But do you think he's being serious about being called Brother Love?

[Related: Diddy gets an enormous back tattoo.]

Today is my birthday and I'm feeling cute!! #BrotherLove #BlackExellence #LetsDance

A post shared by Diddy (@diddy) on Nov 4, 2017 at 3:37pm PDT