Lil Durk likes to use social media to relay messages like this.

"I can drop this single and f*ck up the streets on god your release date ain't safe son son," Durk typed.

However, he doesn't like when the blogs take his bait and make it into their bait.

"If I don't say it out loud it's not real stop click baiting smurk back to album," he typed.

Is Smurk correct to suggest that he is the sole owner of his own bait?

Or does an artist's bait become free game for blogs and news sites to turn into their clickbait once the artist releases said bait into the wild?