The Juelz Santana Lil Wayne mixtape I Can't Feel My Face is a famous Hip Hop project that wasn't.

There's been talk of the collab since 2006. But nothing has ever officially dropped, in part because the duo lost a good chunk of the material they had recorded together back in the day when Juelz was arrested for weapons and drugs in 2011.

However, Juelz did just put the name I Can't Feel My Face into official use.

That's what he's calling his new imprint.

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Juelz has already signed his nephew  Young Ja and Ski and Caesar to I Can't Feel My Face records.

They have a lot to live up to.