Eminem's new album Revival didn't drop on November 17th like everyone thought it would.
But we do still think his ninth album, titled Revival, will eventually be a real thing.
Shady has been teasing the project since mid-October with a marketing campaign made to mimic that of a prescription drug.
His manager Paul Rosenberg more or less outed the stealth campaign with an IG photo of one of the fake ads on October 25.
However, Eminem fan Tara Monterosso figured out what was going on a week and a half before that when a commercial for "Revival" ran during Saturday Night Live.
This weekend Tara explained how Em called her after he saw the Tweet and complimented her on being the first to realize that "Revival" was going to be his next album.