The Blueface as a rapper experiment was a flop.

The football player-turned-spitter never found the beat nor did he sell any albums.

However, he's had a second life as a kind of very, very low-rent OnlyFans Hugh Hefner.

In his latest episode, he demanded the women who live with him -- and sleep in bunk beds -- get branded.

This lead to folks on Twitter accusing him of running a cult.

Blueface addressed the allegations:

Wtf is a cult ?

— blueface (@bluefacebleedem) April 26, 2021

For those who are curious my show is a 3 week series I move women in from all over the US fly them out to cali put them under one roof I own 2 homes I don’t stay there I take care of all there financial needs while they are here i promote there brands etc we film all day tune in

— blueface (@bluefacebleedem) April 26, 2021

"Wtf is a cult," he typed. For those who are curious my show is a 3 week series I move women in from all over the US fly them out to cali put them under one roof I own 2 homes I don’t stay there I take care of all there financial needs while they are here i promote there brands etc we film all day tune in"

View this post on Instagram

A post shared by Rap Alert 🚨 (@the_rap_alert)