The social media manager at Adidas went too far in a dusty dust-up with Nike man Kevin Durant.

It all started when young upstart Anthony Edwards named Durant as the current player he'd like to see in his signature Adidas shoe.

"Won't EVER see me put a big toe in them Mfers," Durant shot back on Twitter, where he has multiple accounts.

"U dusty bouta retire soon anyway," Adidas's page shot back.

The Adidas post was removed shortly after.