YG is taking a page out of Nipsey Hussle's play book.
He'll be selling 1,400 copies of his forthcoming mixtape Red Friday for $100 each.
Hussle famously made 100K off of his 2013 Crenshaw mixtape by selling limited edition hard copies for 100 bucks a pop. In 2015, Hussle sold at least 60 hard copies of his Mailbox Money mixtape for $1000 each.
YG announced his version of the payment scheme on IG.
So I just linked up with bro @nipseyhussle & his Proud 2 Pay direct to consumer Platform To do ****THE WORLDS 2ND $100 CD**** SUPER FANS & SUPER SUPPORTERS ONLY Mixtape in - store and signing will take place @ BEASTMODE store in OAKLAND Friday the 25th, 10am - 4pm 811 broadway Oakland ca, 94607 "Hard kopies $100 each, And only 1,400 kopies made"
For the rest of us, the mixtape should be available digitally on November 25th.