The Weeknd 'Beauty Behind The Madness' Projected For Big Opening Week

By HHL Editors

Even though The Weeknd's sophomore studio album Beauty Behind The Madness has been out for less than a day, the projection wizards at Hits Daily Double have been able to predict its opening week.

According to HHE, BBTM will move 250,000 copies in its first seven days. That's a big jump for the 95K his debut album Kissland did.

It's also going to be the biggest R&B opening so far  this year.  Although he would trail rappers Drake (535,000 for If You're Reading This It's Too Late) and Kendrick Lamar (350,000 for To Pimp A Butterfly) for the overall urban crown.


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