The Weeknd's third studio album will be titled Starboy.

He announced the project on Instagram, and also appeared to debut a new haircut on the album's cover.

NEW ALBUM COVER / TITLE shot by @nabildo #STARBOY

A photo posted by ⚡️✝⚡️ STARBOY ⚡️✝⚡️ (@abelxo) on Sep 21, 2016 at 9:01am PDT

The Weeknds last album, 2015's Beauty Behind The Madness, was a huge hit, doing 415K in its first week and selling over 2 million world wide so far.

Do you think he'll be able to match that with Starboy?

Here's a better shot of the new 'do.

i come alive in the fall time pic.twitter.com/NHeVl3Q7Nn

— The Weeknd (@theweeknd) September 21, 2016