American Music Awards viewers probably thought they were hallucinating when they saw a Pine Bros Cough Drop commercial with Waka Flocka Flame and a whole bunch of marijuana innuendo.
After the ad aired during the November award's show, it was banned by the networks. But it kept its buzz on YouTube and certainly did its job. In an interview with Hip Hop Wired, Pine Bros. Marketing Vice President David Roach quantified the huge impact Big Homie Flock had on his brand's bottom line.
"Pine Bros was growing anyway, because our word of mouth buzz is insanely high," he recalls. “If you try Pine Bros, you’re hooked. But certainly Waka single-handedly doubled sales, I’ll say that, and maybe tripled."Waka Flocka had replaced Martha Stewart as Pine Bros. spokesperson earlier this year and it seems like the 144 year old company made the right choice. Check out the ad below.