News

Waka Flocka's Pot Positive Commercial Tripled Pine Bros Cough Drop Sales

By HHL Editors

American Music Awards viewers probably thought they were hallucinating when they saw a Pine Bros Cough Drop commercial with Waka Flocka Flame and a whole bunch of marijuana innuendo.

After the ad aired during the November award's show, it was banned by the networks. But it kept its buzz on YouTube and certainly did its job. In an interview with Hip Hop Wired, Pine Bros. Marketing Vice President David Roach quantified the huge impact Big Homie Flock had on his brand's bottom line.

"Pine Bros was growing anyway, because our word of mouth buzz is insanely high," he recalls. “If you try Pine Bros, you’re hooked. But certainly Waka single-handedly doubled sales, I’ll say that, and maybe tripled."
Waka Flocka had replaced Martha Stewart as Pine Bros. spokesperson earlier this year and it seems like the 144 year old company made the right choice. Check out the ad below.

Posted In: News

Discuss

News Petition Wants Charlamagne Off Breakfast Club After Rape Allegation / News News Check Out The Real Life Keke From Drake's "In My Feelings" / News News We Now Have The Complete Footage Of Bankroll Fresh Fighting & Getting Shot / News News 50 Cent Questions Atlanta's Manhood / News News Boosie Badazz Accused Of Killing His Baby Mama's Brother; Other Nastiness / News News Cam'ron & Couzin Bang Fight Over Money After Bang Gets Out Of Prison / News