News

Waka Flocka's Pot Positive Commercial Tripled Pine Bros Cough Drop Sales

By HHL Editors
pixel_start

American Music Awards viewers probably thought they were hallucinating when they saw a Pine Bros Cough Drop commercial with Waka Flocka Flame and a whole bunch of marijuana innuendo.

After the ad aired during the November award's show, it was banned by the networks. But it kept its buzz on YouTube and certainly did its job. In an interview with Hip Hop Wired, Pine Bros. Marketing Vice President David Roach quantified the huge impact Big Homie Flock had on his brand's bottom line.

"Pine Bros was growing anyway, because our word of mouth buzz is insanely high," he recalls. “If you try Pine Bros, you’re hooked. But certainly Waka single-handedly doubled sales, I’ll say that, and maybe tripled."
Waka Flocka had replaced Martha Stewart as Pine Bros. spokesperson earlier this year and it seems like the 144 year old company made the right choice. Check out the ad below.

pixel_end
Posted In: News

Discuss

News Snoop Dogg Mocks Kanye After Learning Drake Probably Dicked Down Kim Kardashian Snoop Dogg Mocks Kanye After Learning Drake Probably Dicked Down Kim Kardashian / News News Styles P Explains Why Drake Is Wrong About Beef Rules & Pusha T Styles P Explains Why Drake Is Wrong About Beef Rules & Pusha T / News News Pusha T Threatens To Release Proof That Drake Offered People Money To Get Dirt On Him Pusha T Threatens To Release Proof That Drake Offered People Money To Get Dirt On Him / News News Melania Trump's Spokeswoman Calls For Boycott Of T.I. After Explicit Oval Office Video Melania Trump's Spokeswoman Calls For Boycott Of T.I. After Explicit Oval Office Video / News News Watch 'Wild 'N Out's' Hitman Holla Punch Guy In Barbershop For Approaching His Kid Watch 'Wild 'N Out's' Hitman Holla Punch Guy In Barbershop For Approaching His Kid / News News Kodak Black Wants To Beat Up Post Malone Over Studio Snafu Kodak Black Wants To Beat Up Post Malone Over Studio Snafu / News