Legal

Vogue Sues Drake and 21 Savage Over Fake Cover Promoting 'Her Loss'

By HHL JT
pixel_start

If you didn't know any better, you would have thought Drake and 21 Savage were on the cover of Vogue.

Which would be unusual, since Vogue really has male cover models.

 

The image was fake.  Part of a promotional campaign for Her Loss which also included a fake Howard Stern interview and a fake SNL appearance.

But it was too real for Vogue and their parent company Conde Nast, who are now suing Drake and Savage.

They want the campaign -- which featured posters in major cities and an email blast celebrating the cover -- stopped. They also want $4 million in damages.

For his part, Howard Stern praised the fakery.

The campaign also seemed to work.  Her Loss is now trending toward a 400K opening week.  Not Taylor Swift numbers, but better than Beyonce and Kendrick Lamar, who kept their fans waiting five years since their last albums, whereas Drake is still dropping projects all the time.

pixel_end
Posted In: Legal Drake 21 Savage

Discuss

Beef Birdman Picks A Side In Drake Vs. Everybody Birdman Picks A Side In Drake Vs. Everybody / Beef Beef Rick Ross Is The first To Respond To Drake Rick Ross Is The first To Respond To Drake / Beef Beef Drake Makes Up With a Long time Rival Amid Beef with Much of Hip Hop Drake Makes Up With a Long time Rival Amid Beef with Much of Hip Hop / Beef Beef 50 Cent Dips His Toes Into The Drake Vs. Everybody Beef 50 Cent Dips His Toes Into The Drake Vs. Everybody Beef / Beef News The Game Picks His Side In Drake Vs. Everybody The Game Picks His Side In Drake Vs. Everybody / News