MadinTYO gave Uber the kind of advertising you can't buy when his track 'Uber Everywhere' went viral.

Now he's turned on the multi-billion dollar app.

The Atlanta emcee was among those dismayed that Uber switched off surge pricing Saturday night in response to the New York Taxi Workers Alliance's announcement of an hour-long freeze on all taxi rides to and from JFK airport.

The NYTWA had instituted the temporary work stoppage in solidarity with those protesting Donald Trump's executive order banning travel from seven predominately Muslim countries.

congrats to @Uber_NYC on breaking a strike to profit off of refugees being consigned to Hell. eat shit and die https://t.co/19gbpIc9m9

— HUNTER S. FAILSON (@Bro_Pair) January 29, 2017

MadinTYO weighed in Sunday, declaring he was now a Lyft man.

usta uber a lot , not no moeeee

— TOKYO ✘ (@madeintyo) January 29, 2017

2017: @lyft everywhere

— TOKYO ✘ (@madeintyo) January 29, 2017

Does "Lyft Everywhere" have the same ring?