Yesterday, the NFL announced a multi-year partnership with JAY-Z and Roc Nation to help enhance the league's on-field product and improve its social justice initiatives.
Hov and company will start by co-producing the Super Bowl halftime show and by beefing up the NFL's Inspire Change initiative, which aims to create positive change in communities across the country.
Tomi Lahren wasn't feeling it.
Jay-Z will be consulting with the NFL for the Super Bowl halftime show and other performances because apparently the league doesn’t hate America and law enforcement officers at a level satisfactory enough for the former drug dealer.— Tomi Lahren (@TomiLahren) August 13, 2019
"Jay-Z will be consulting with the NFL for the Super Bowl halftime show and other performances because apparently, the league doesn’t hate America and law enforcement officers at a level satisfactory enough for the former drug dealer," she typed.
Here's JAY-Z's more positive take on the situation:
"With its global reach, the National Football League has the platform and opportunity to inspire change across the country," Carter said. "Roc Nation has shown that entertainment and enacting change are not mutually exclusive ideas -- instead, we unify them. This partnership is an opportunity to strengthen the fabric of communities across America."
And the NFL's:
"Roc Nation is one of the most globally influential and impactful organizations in entertainment," said NFL Commissioner Roger Goodell. "The NFL and Roc Nation share a vision of inspiring meaningful social change across our country. We are thrilled to partner with Roc Nation and look forward to making a difference in our communities together."