TIDAL turns one tomorrow.
It's been a rocky road, to say the least. But on the eve of their first birthday, Jay Z's baby released some pretty positive numbers.
First, the streaming service claims to have just pushed past the three million subscriber mark. This means it's added about 2.5 million subs to the 540,000 it had when it relaunched in the US. Of those subscribers, TIDAL says 45 percent are signed up for their $19.99 lossless service, with the rest paying $9.99.
By comparison, Apple Music says they have 11 million subs, and Spotify 30 million paid subs.
TIDAL also finally released steaming information for Kanye West's The Life Of Pablo, which was their exclusive.
They say the album was streamed 250 million times in its first ten days.
However, some have cast reasonable doubt on TIDAL's accounting. DJBooth.net points out that the previous record for album streams belonged to Justin Bieber's 2015 album Purpose, which did 205 million global streams on Spotify.
Spotify has 100 million subscribers (30 million paid.) Given that, it seems impossible West could do almost 50 million more than Bieber while exclusively on a service with just three million subs and in only ten days.
So the next time TIDAL decides to inflate their stats, they should try to be little more realistic.