French Montana doesn't have much of a track record when it comes to selling albums.
But he gets paid in other ways -- including gifts from his friends in the industry.
Last year, Diddy gave French a cool million bucks for Christmas.
This year, The Weeknd gave Montana a 100K diamond studded Patek Philippe watch for his 32nd birthday.
Here's video of French unboxing the ridicolous gift, as The Weeknd nonchalantly chats on the phone.
We wonder what Iggy got him? Or maybe she thinks her award winning pussy is enough?