Kayne West's new album The Life Of Pablo wasn't going to have a big first week of sales no matter what.
That's because 'Ye made a seemingly last minute decision not to sell the album. However, he is still streaming TLOP on Tidal. Those streams do add up to sales, unless ...
"Billboard has been informed that Tidal is not currently reporting streams for tracks on Kanye’s album to Nielsen Music," Silva Pietroluongo, Billboard’s vice president of charts and data development, explained. "Therefore streams from Tidal for this title will not contribute to Billboard’s chart rankings at this time."As a result, the album will not chart at all.
There is a theory that West isn't selling the album because he doesn't want it to post less than amazing numbers.
There is no doubt there is demand for the album: It's been downloaded illegally an estimated 500k times. (Numbers inflated by the fact you can't buy it, of course.)
However, a good natural opening week of sales for TLOP is probably more in the range of the 330,000 2013's Yeezus did. That wouldn't be as good as the almost 500,000 Drake's "mixtape" If You're Reading This It's Too Late opened with a year ago.
Nor would it be in the same ballpark as the millions of sales Adele and Ye's rival Taylor Swift have been able to post.
For a man who fashions himself on being the genius of the music industry (if not the world) that may just be too hard to take.