Snoop Dogg knows weed.
So when Doggfather began investing in Dutchie, a Bend Oregon-based Cannabis tech company, back in 2018 it got the start-up some attention.
The right kind of attention. Bloomberg reports Dutchie now has a valuation of $3.5 billion, after being valued at $1.7 billion just seven months ago.
“We believe cannabis is good for humanity, and we’re committed to doing our part to propel this remarkable industry forward based on that core belief,” Dutchie CEO and co-founder Ross Lipson said in a press release. “We are powering cannabis commerce through the products and support that we provide our dispensary partners."
We don't have a breakdown on how much of Dutchie Snoop owns, but it's probably enough to pay for his own weed habit.