Taco Bell Expects To Test Delivery This Year

By HHL Editors

Last month we learned that McDonald's is leaning toward offering Breakfast all day. Now another fast food giant is planning to make a bold change that could shake up the industry.

Taco Bell is planning to test delivery by the end of the year.

"We are positioning ourselves for clock-less eating," CEO Brian Niccol said. "Technology is changing the way people interact with restaurants and retail." That's why Taco Bell is trying to push the needle not only with its new mobile app — but also is looking into delivery, he says. "We have to appeal to the taste and spirit of Millennials — who want access to anything they want, when they want." "Even though it’s the No. 1 request from consumers, we have to make sure we can give them an experience that’s consistent with Taco Bell, and that’s what we’re working through," Niccol said. "We have to figure it out, and I can tell you right now we don’t have it figured out."
Some industry experts are skeptical. Much of the appeal of Taco Bell comes in its low cost, and delivery will make the chain's tacos, burritos, gorditas and the rest more expensive.

Would you pay a little more for Taco Bell to come to your door? Or are you just sticking with pizza when you don't feel like venturing away from the Xbox?

Posted In: News


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