Well, how's this for an interesting night in Hip Hop? We've been hearing about Drake's mixtape for a few months now. Finally, it surprisingly dropped tonight with a unique title: If You're Reading This It's Too Late. A really cool thing for the game that's similar to Beyonce or J. Cole's approach.
KP of DatPiff and DJ Drama were in early talks with the OVO camp about releasing this project as a free ‘Gangsta Grillz’ project. However, the label quickly dismissed the idea leading to the ultimate iTunes release of the project. Also worth noting, being a retail release, this will ALSO count as an album release for Drake under his current Universal / Cash Money deal.
its a MIXTAPE. thats for sale. was MEANT to be a mixtape, but counts as an album release towards label deal #IfYoureReadingThisItsTooLate — .KP.datPiff (@KPdatpiff) February 13, 2015
On the album is 17 songs with familiar ones like 'Used To' and '6 God,' and three guest features from Lil Wayne, PARTYNEXTDOOR, and Travi$ Scott. The OVO crew had a stream up briefly but took it down for unknown reasons. Only way to get it is to purchase it on iTunes.
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