The NBA's back-to-back MVP is also the association's top jersey seller.
According to Fanatics, the largest licensed sports retailer in the country, Stephen Curry's number 30 Warriors top was the most purchased jersey for the second straight year. In fact, it was the best seller in every state but Ohio and Oklahoma. (For obvious reasons)
In second was the retiring Kobe Bryant, and then Lebron James.
New York Knicks forward Kristaps Porzingis came in fourth, which is the highest spot on the list for a rookie since Lebron in 2004.
Fifth and sixth were the Oklahoma City duo of Kevin Durant and Russell Westbrook, respectively.
Now which of these stars is going to capture the real price: The NBA Championship.