Earlier this month, Soulja Boy tweeted that he had "confirmed" a $400 million deal.
Nobody believed him, because that would mean somebody would have given him about 40 percent of the massive lifetime contract Nike gave to Lebron James.
But it looks like there's something to his bragging.
Today, World Poker Fund Holdings, a developer and operator of online and event-based social gaming platforms and brands, confirmed that they had a 5-year $400 million deal with with Soulja Boy. Check the press release:
The decision for Soulja Boy to engage with WPFH comes on the heels of the recent success of Nas, Sean “Diddy” Combs and 50 Cent’s investment and ambassador brand deals with technology and consumer products like Ciroc and Vitamin Water. However, unlike Nas, Diddy and 50 Cent, Soulja Boy is arguably the world’s youngest music mogul to complete a deal of this magnitude. At 25, he is one of most influential urban entertainers and artist on social media today, boasting a social media following of over 15 million. Soulja Boy will mobilize his network to promote World Poker Fund’s online gaming assets such as CelebrityWorld.com and its soon-to-launch “in-flight gaming” platform which aims to service the 3 billion plus global travelers across multiple airlines worldwide. Soulja Boy, “I invest in things I understand. I enjoy music, and of course gaming. Being an influencer is a form of currency. Having portfolio diversification is critical if you want to be an effective brand ambassador. With regards to World Poker Fund, I believe in its strategy, its team, the vision, and management’s ability to target its financial goals.”We're still not sure this is what it seems. At least in terms of the World Poker Fund Holdings giving Soulja $80 million per year in US dollars that you can hold in your hand or stack on your IG page.
But it makes for a splashy press release.