Between 2011 and 2014, Snoop Dogg was the Brand Ambassador for Blast by Colt 45, a Four Loko-like drink from the Pabst Brewing Company.
The drink apparently still exists, although we really haven't seen it much in stores.
Regardless, Snoop could score huge on the dead endorsement. He filed court papers Monday claiming that as part of his contract he was promised 10 percent of the proceeds if Colt 45 was sold before January of 2016.
In 2014, Pabst was sold to a group of investors for $700 million.
According to Snoop's lawyers, subsection (a) of his endorsement contract with Colt 45 reads:
"In the event that the Blast by Colt 45 brand or the entire Colt 45 brand family is sold ... during the 3-year Term of the Agreement or within two (2) years following the end of the Term, Consultant [i.e. Mr. Broadus] will receive 10% of the net price of such sale."The language is somewhat vague as to where Colt 45 ends and Pabst begins, how much each would be valued, and what "brand family" entitles. But we guess that's up to a court to decide.
For Pabst's part, their spokesperson said they were still in the dark about the lawsuit.
"Pabst Brewing Company has been under new ownership and new management since November 2014. We have not been contacted by Snoop Dogg or his representatives about this issue. We are investigating the matter and would be happy to talk to Snoop or his representatives to try to get to the bottom of this."