Last week, Snoop Dogg shocked the world with this message.

I’m giving up smoke. pic.twitter.com/DDVl9Syixw

— Snoop Dogg (@SnoopDogg) November 16, 2023

"AFTER MUCH CONSIDERATION & CONVERSATION WITH MY FAMILY, I'VE DECIDED TO GIVE UP SMOKE.  PLEASE RESPECT MY PRIVACY AT THIS TIME," Snoop typed.

We weren't alone in thinking that Snoop wasn't being entirely serious.

And he wasn't.

It was all a ruse to promote Solo Stove, a smokeless fire pit brand.

“I love a good fire outside but the smoke was too much. Solo Stove fixed fire and took out the smoke. They changed the game and now I’m excited to spread the love and stay warm with my friends and family,” Snoop said in a press release.