Late last year, Snoop Dogg demanded control of his former label, Death Row.
“I think all of Death Row should be in my hands,” Snoop said on the Million Dollarz Worth of Game podcast. “I should be running that sh*t. Just like I’m in a position at Def Jam, Death Row means more to me because I helped create that. I think they should give me that and let me run that sh*t with the merchandise out, with the music all over the world. Add some new West Coast acts.”
He just made it happen.
Snoop has bought Death Row from the MNRK Music Group, which is controlled by private equity giant Blackstone.
Snoop announced the purchase this afternoon.
"I am thrilled and appreciative of the opportunity to acquire the iconic and culturally significant Death Row Records brand, which has immense untapped future value," Snoop said in a press release. It feels good to have ownership of the label I was part of at the beginning of my career and as one of the founding members. This is an extremely meaningful moment for me. I would like to personally thank the teams at Blackstone, MNRK and especially David Kestnbaum, who worked collaboratively with me over several months to make this exciting homecoming a reality. I’m looking forward to building the next chapter of Death Row Records."
Financial details were not disclosed.