Now that Diddy has been sued four times for sex crimes, a total of 18 companies have walked away from his Empower Global, an e-commerce site that he started in 2021.

"This decision was made on the day that Casandra Ventura filed her lawsuit," said Annette Njau, the founder of the high-end eyewear and handbag company Takura. "We take the allegations against Mr. Combs very seriously and find such behavior abhorrent and intolerable. We believe in victims' rights, and support victims in speaking their truth, even against the most powerful of people."

The skin care company Tsuri also backed away.

"As a women-owned and-led company, we do not and will not linger in a gray area about the mistreatment of women," said the founder, Ashli Goudelock in that same Rolling Stone interview.

But at the same time, nine brands said they'd remain on Empower Global, and at least one company founder defended Diddy.