Kendrick Lamar didn't win Album Of The Year at the Grammys. But he did win five Grammys, the most of 2016, including Rap Album of The Year for To Pimp A Butterfly.
And he certainly had the most buzzed about performance of the show.
That all adds up to sales: In the week following the Grammys TPAB was up 219% (sales plus streaming) to 32,594 units, according to Hits Daily Double.
Other acts who had eventful Grammys had similar bumps. Alabama Shakes' three Grammy wins resulted in a 548% increase for their album Sound & Color. The Grammy winning Hamilton soundtrack was up 140% and Taylor Swift's Best Album winner 1989 jumped 99%.
Surprisingly, J. Cole's best rap album nominated 2014 Forest Hills Drive rose 195%. It seems odd that he got almost the same bump as his buddy Kendrick, but that's what the stats say.
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