Love him or hate, there is no doubt Russ is an indie success story.
The 29-year old has made millions without a label and has the receipts to prove it.
During a chat with TMZ, Russ explained why he thinks major labels will go the way of the dinosaurs.
“I do think at some point major labels will become obsolete, just because the juice isn’t worth the squeeze,” he explaines. “You don’t need them; they’re not doing anything for you that you can’t do for yourself. I just think that some artists are not very business-minded and they kinda just want to be the artist, so that’s why they go the label approach so that they have a team that does everything for them.
But you can get a team to do everything for you and still just be the artist without the label. Artists in today’s day and age, they’re their own digital marketing. I think digital marketing is one of the biggest facades in the music industry. You get with the label and they’re like, ‘Here’s your digital team.’ And it’s like, ‘What do y’all do exactly?'
Russ then explained why it's better to use your own money to shoot a video than use your studio's money -- and then pay them back with interest.
Will labels eventually die, or does Russ just have more hustle than the average cat?