Run The Jewels have always been more of a critical success than a commercial one.
And the first week sales of their latest album RJ3 (22k) aren't impressive on their face.
But they're pretty good when you aggressively give the album away for free, as El-P did in this Tweet.
OUR TECH-FORCE HAS JACKED IN TO THE MAIN FRAME AND AQUIRED AN EMERGENCY DOWNLOAD LINK TO RTJ3 BREAK GLASS FOR ALBUM https://t.co/azmQdausVy— el-p (@therealelp) December 25, 2016
He jumped back on Twitter today to celebrate the accomplishment.
to recap: jumped street date by 3 weeks, gave the record away for free, no physical yet, still sold 22k copies in week one. fully indy.— el-p (@therealelp) January 6, 2017
RJ3 may not have the most fans. But the ones they do have are pretty good. (And here's the album for free.)