Rick Ross is using drama to sell Rather You Than Me.
The Bawse's ninth album goes all the way in on Birdman on the track 'Idols Become Rivals' and shades Nicki Minaj on 'Apple of My Eye.'
There are also 12 more cuts, and features from a powerhouse lineup of Young Thug, Wale, Future, Jeezy, Chris Rock, Yo Gotti, Gucci Mane, Nas, Ty Dolla $ign, Meek Mill, Dej Loaf and more.
Check Rather You Than Me.
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What do you think? Can Ross turn drama into numbers?