Report: UMG is Trying To Humble Drake With the Weeknd

There is a lot of posturing going on in Toronto.

There is talk that Drake and PartyNextDoor plan to drop the long-awaited collab album on the same day as The Weeknd's upcoming project to get revenge on Abel for turning against Drake last summer.

However, DJ Akedemiks is hearing a different version of the story.  

Dj akademiks reveals that the universal people in the building told him that their waiting for drake to drop album so they can humble him with his first weeks sales without the machine support.Thats why they are setting it up so The Weeknd can beat him with the numbers pic.twitter.com/CXiwrX6dsO

— joebuddenclips/fanpage (@Chatnigga101) January 30, 2025

His sources tell him that UMG -- who Drake is currently suing over "Not Like Us" -- intended to humble The Boy by denying him the support they gave him on his previous albums on his next album.  Then they will pump The Weeknd's numbers up to steal The 6 crown from him.

It's a dirty business.