Famous McDonald's man Pusha T switched sides in the fast-food wars and shaded Micky D's and their fish sandwich on behalf of Arby's and Arby's new fish sandwich with this out-of-left-field diss Spicy Fish Diss track.
"I'm the reason the whole world love it, now I gotta crush it
Filet-O-Fish is sh*t, and you should be disgusted
How dare you sell a square fish asking us to trust it?
A half slice of cheese, Mickey D's on a budget?
Arby's crispy fish is simply it," Push raps.
According to Apex Marketing, the Spicy Fish Diss was worth about $8 million to Arby's in its first day or so of release.
Value to Arby’s through 7pm ET: $8,203,272 in equivalent advertising exposure, according to @ApexMarketing https://t.co/JIvoRwzXhI
— Darren Rovell (@darrenrovell) March 22, 2022
No word on how much Push was paid for his Arby's efforts.
But there was speculation that Push flipped to Arby's because he was pissed that McDonald's only paid him 500K for "writing" the fast-food giants ubiquitous "I'm Lovin It" jingle.
However, there is some doubt Push really wrote the jingle, so 500K may have not been so bad.