Drake reps Toronto hard.
So hard that he may be responsible for five percent of the world's 52nd largest city's $8.8 billion tourism economy.
"We did some calculations that suggest that he's worth $440 million to the Toronto economy,” says marketing and branding consultant Gordon Hendren, "Why? Because he's helped to rebrand the city. He's kind of made himself the same as Toronto.”
According to experts, Drake's cosign boasts restaurants, clubs, and venues around the city. He's also the global ambassador for the Toronto Raptors, which has raised the profile of the NBA franchise.
We're not sure if we're buying these numbers, but you can watch the argument for them below.