News

Report: Drake is Responsible For 5% Of Toronto's Tourism Economy

By HHL JT
pixel_start

Drake reps Toronto hard.

So hard that he may be responsible for five percent of the world's 52nd largest city's $8.8 billion tourism economy.

"We did some calculations that suggest that he's worth $440 million to the Toronto economy,” says marketing and branding consultant Gordon Hendren, "Why? Because he's helped to rebrand the city. He's kind of made himself the same as Toronto.”

According to experts, Drake's cosign boasts restaurants, clubs, and venues around the city. He's also the global ambassador for the Toronto Raptors, which has raised the profile of the NBA franchise. 

We're not sure if we're buying these numbers, but you can watch the argument for them below.

pixel_end
Posted In: News Drake

Discuss

News 50 Cent, Drake, Rick Ross and Others React To Diddy's Ex-Kim Porter's Passing 50 Cent, Drake, Rick Ross and Others React To Diddy's Ex-Kim Porter's Passing / News News Talib Kweli Says Drake Triggered Kanye & Sucked Away His Energy Talib Kweli Says Drake Triggered Kanye & Sucked Away His Energy / News News Gunfire Shuts Down Strip Club Birthday Party Drake Threw For Future Gunfire Shuts Down Strip Club Birthday Party Drake Threw For Future / News News Pusha T's Show In Toronto Shut Down After On-Stage Brawl [VIDEO] Pusha T's Show In Toronto Shut Down After On-Stage Brawl [VIDEO] / News Charts Drake's "Take Care" Passes J. Cole For Second Most All-Time Weeks On R&B/Hip-Hop Chart Drake's "Take Care" Passes J. Cole For Second Most All-Time Weeks On R&B/Hip-Hop Chart / Charts News Drake Stunts All The Bras Thrown On His Stage Drake Stunts All The Bras Thrown On His Stage / News