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Forbes Speculates What JAY-Z Was Paid In Armand De Brignac deal

By HHL JT
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Last week, JAY-Z sold a 50 percent stake in his Armand De Brignac Champagne Brand to LVMH, the parent company of Moet Hennessy.

The financial terms of the deal weren't disclosed, but Forbes is now speculating what HOV got paid.

"Forbes values the deal for the bubbly wine, known by its nickname Ace of Spades thanks to its logo design and several of Jay-Z’s lyrics promoting it, at roughly $630 million, based on conversations with five beverage analysts and industry insiders. That’s double Forbes’ previous valuation of the brand. The terms of the deal have not been publicly reported by LVMH or Jay-Z, whose company will still handle production. Neither side would comment, but based on analyst estimate. Jay-Z likely pocketed at least $315 million in the deal.”

JAY-Z and LVMH both presented the deal as a partnership and JAY-Z explained that the partnership would allow his bubbly to take advantage of Moet's global distribution framework and brand development capabilities.

It's possible that counted as equity in the deal, and Hov got less than 50 percent of the brand's value in cash.

But Forbes would know better than us.

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Posted In: News Jay Z

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