We're in the season of huge album releases. Taylor Swift's Reputation dropped yesterday and is projected to do 1.3 to 1.5 million first week, which will be the most of Swift's career and the most overall since Adele's 25 did a bonkers, all-time high 3.38 million first week in 2015.
Eminem's Revival drops this coming Friday and we'll see if Shady can continue his long streak of easily achieving gold in his first seven days.
There are only a handful of artists on earth who can create the kind of hype Taylor and Shady can for a new album. One of them is Drake, and it looks like Mr. Toronto has that hype machine rolling.
Drake teased a new album multiple times during his recent spin through Oceania.
Yesterday, Drake's main man and go-to producer Noah '40' Shebib made it clear he 's headed to the lab with some new Drizzy sounds.Drake's last proper album, 2016's Views, did 1.04 million SPS in its first week.
Do you think he can pump that up into Taylor territory for his next one?
[Related: Rap dominates mid-year sales charts.]