Nipsey Hussle has always been about that business.
The Crenshaw rapper pioneered the #ProudToPay mixtape economic model in 2013, putting 1,000 copies of his mixtape Crenshaw up for sale at $100 each. He sold that out -- including 100 copies to JAY-Z -- and for his next mixtape, Mailbox Money, he charged $1000 for the 100 hard copies he printed.
His new hustle is real estate. According to Forbes:
Change is coming to Crenshaw, and Nipsey is aiming to be on its bleeding edge: This month, Nipsey and business partner Dave Gross swooped in to pay “a couple million” for the plaza. Within 18 months or so, they’ll knock everything down and rebuild it as a six-story residential building atop a commercial plaza where a revamped Marathon store will be the anchor tenant.
Nipsey is proud to be featured in the money mag: