News

Nipsey Hussle Partners With Atlantic Records

By HHL JT
pixel_start

Nipsey Hussle is going through a lot of changes lately.

Last week, the 31-year old announced he was breaking up with his girlfriend of four years and the mother of his son Lauren London.

Today, Billboard reports the long-time indie artist and his All Money In label are partnering up with Atlantic Records.

“It’s not about a fame ambition or getting a radio record,” Nipsey said. “The decision really came down to the message I’m trying to get across. I wanted to give that message the best chance to be heard and consumed on the highest level. That was my goal from the jump as All Money In took time to build its position in the hip-hop lane.”

Terms of the partnership haven't been disclosed. But its first order of business will be to promote and distribute Nipsey's debut album Victory Lap, which is expected in the first half of 2018.

Hussle and All Money In made names for themselves with the innovative way they sold and marketed Nispey's 2013 mixtape Crenshaw and 2014 project Mailbox Money.  For Crenshaw, Hussle was able to sell 1000 limited edition copies for $100 each and for Mailbox Money he did 100 copies for $1000 each.

“Nipsey is not only an extraordinary MC but a true visionary and innovative entrepreneur," Atlantic chairman/CEO Craig Kallman and chairman/COO Julie Greenwald said in a joint statement. "Over the past seven years, he has built an incredible brand that reflects his independent, non-traditional approach to what it means to be a creative artist in the modern music marketplace. We are thrilled and honored that he has chosen Atlantic as his label home.”

Congrats to Nipsey on his new deal.

pixel_end
Posted In: News Nipsey Hussle

Discuss

News Desus And Mero Explain Why J. Cole Is Trash Desus And Mero Explain Why J. Cole Is Trash / News News Watch Lil Pump Get Into A Shouting Match With Cops Watch Lil Pump Get Into A Shouting Match With Cops / News News Lil Wayne Goes All In With Gucci Despite Blackface Controversy Lil Wayne Goes All In With Gucci Despite Blackface Controversy / News News Michael Rapaport Goes Off On Meek Mill For Not Being Good Michael Rapaport Goes Off On Meek Mill For Not Being Good / News News ScHoolboy Q Is Done With A$AP Rocky After Seeing Him In His Underwear Again ScHoolboy Q Is Done With A$AP Rocky After Seeing Him In His Underwear Again / News News 2Pac Culprit Orlando Anderson's Own Aunt Ratted Him Out to Cops 2Pac Culprit Orlando Anderson's Own Aunt Ratted Him Out to Cops / News