You can question Drake's music, but you can't really question his marketing.
After setting the web on fire with a deliberately goofy dance, Drake has moved on to a more old-fashion way of manufacturing hype: the billboard.
Folks in his home city of Toronto have been treated to this:
Be home soon A photo posted by champagnepapi (@champagnepapi) on
So what is this cryptic message about? We're guessing it means Drake is going to "surprise" drop Views From the 6 some time in December -- maybe with a Toronto event -- and close out 2015 with three hit albums.
Then he's going to eat some fancy cheese.