Dallas rapper Mo3 was on the raise when he was heartlessly gunned down on Interstate 1-35 in his hometown.

Since his murder, he's gained 100,000 new followers on Instagram and all of his streaming numbers have spiked.

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Dallas rapper @hotboymo3 followers & streams have increased significantly since passing. RIP 📈💔🕊🙏🏾

A post shared by Say Cheese TV 👄🧀 (@saycheesetv) on Nov 12, 2020 at 9:48am PST

The promo dead rappers get is a phenomenon the repeats itself over and over again.

The biggest benefactor this year has been Pop Smoke, who went from a popular regional rapper without an album to a world-wide mega-star after getting gunned down in February.  Juice WRLD -- who was a fairly big star before his death -- has also seemed to benefit from no longer being alive.

Why do you think Hip Hop is such a death cult?