As Jadakiss and others have pointed out, dead rappers get better promotion.

Master P isn't feeling that phenomenon.

The industry vet ripped BET for honoring Mobb Deep rapper Prodigy now that he's dead, but not giving him the time of day when he was alive.

[Related: Havoc talks about Prodigy’s death for the first time.]

“I’m at the BET Awards right now. I ain’t even going in, bruh. This shit ain’t even cool,” Master P said in an IG video. “All of a sudden they celebrate Prodigy. Prodigy, last week, couldn’t even get in here. Couldn’t get backstage. Couldn’t have a pass. All of a sudden, when you die, you this big superstar. Why couldn’t we give the man his flowers while he here?” “Sad. Forreal. I ain’t with it. I ain’t with none of it,” he continued. “Forreal. That man couldn’t get a show last week, couldn’t get nothing. All of a sudden he the man. They changed their whole program to dedicate to this man. It’s embarrassing. They probably don’t even know who Mobb Deep is. Rest in peace homie, man. It’s sad. They did the same thing with Prince and Whitney Houston. C’mon, man. Give the people they flowers while they still here.”

The Truth Hurts…BET Would Have Never Changed Their Show For Prodigy If He Was Still Alive!! It was a great thing acknowledging and celebrating the life of Prodigy and all of his accomplishments. But It’s a shame that none of these artists are told how great they are while they’re alive. Why can’t they get their flowers and tokens of appreciation while they’re still living? I know the truth hurts. I just have one serious question… Was Prodigy or Mobb Deep on BET’s radar last week… were they invited to the red carpet event, offered guest passes or an invite to perform at the awards show in the last 10 years? I’m willing to bet the answer is NO. I came to support my daughter today on the BET Experience stage but I decided that my family and I will not participate in the red carpet or awards events this year. I love my people and I support them but we really need to do better by each other. We lost a very talented brother, Prodigy. I send my condolences to his family. Hopefully, one day we can start appreciating the talented sisters and brothers while they are still alive. I know that what I am saying may ruffle a few feathers but the truth needed to be heard.

A post shared by Master P (@masterp) on Jun 25, 2017 at 8:05pm PDT

Do you agree with Master P on BET and Prodigy?