Hip Hop mogul Master P and ex-NBA star Baron Davis are in talks to buy Reebok for $2.4 billion.

Reebok is owned by Adidas, who bought the footwear and clothing company for $3.8 billion in 2005.  However, Reebok has struggled since and last year Adidas wrote down half of its value.

“I think Reebok is being undervalued,” Davis told Forbes. “I left Nike as a 22-year-old kid representing myself and made the jump to Reebok, which took a chance on me as a creative and as an athlete. I want the people I know — athletes, influencers, designers, celebs — to sit at the table with me.”

Master P said he has big plans for Reebok.

“These companies have been benefiting off us, this could be history for this company going Black-owned,” Master P told ESPN." As we focus on turning Reebok into a lifestyle brand, not just a basketball brand our most important initiative will be to put money back into the community that built this company.”

P has a net worth of $200 million and Davis $60 million, so other money will be involved if they reach a deal.

Do you think they can revitalize the brand?