The University of Georgia was in a pickle last week. They had their annual spring football scrimmage on Saturday, but they didn't have an act to play halftime.
So they reached out to Ludacris and asked him to do a four song set for the 93,ooo (it's the SEC) who were going to spend their Saturday watching a football game that didn't count.
Given UGA's time crunch, Ludacris could basically name his price.
He decided his 15 minutes were worth $65,000. He also had a pretty interesting rider, that you can check out below.
A box of Trojan magnums ... somebody's optimistic about the coeds.