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Lil Yachty Lands On Front Page Of The NY Times Style Section

By HHL Editors
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The rap game is pretty skeptical of Lil Yachty.

But the mainstream is lapping him up.

The young boat has already scored a national Sprite ad with Lebron James, and now the 19 year old is repping the culture on the front page of the New York Times style section.

style-1 lil-yachty-times

In the article, Yachty repeats something that he's said before: he views himself as a brand, rather than a rapper.

"I always knew I was going to be something," Boat says. “I’m not a rapper, I’m an artist. And I'm more than an artist, I'm a brand."
Judging by what he's achieved so far, you gotta admit he is more of a brand than he is a rapper.

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