Social media has changed the game in many, many ways.

Among other things, it's given rappers a forum to promote the work of their friends and allies.

French Montana didn't promote Lil Durk's new album 2x on Twitter or IG, even though Durk has had a soft association with the Coke Boys.

Durk discussed French's lack of endorsement on The Breakfast Club.

Although he made sure to say he's still buddies with French, he was clearly feeling a certain type of way about not getting the links from the Coke Boys boss.

Durk starts talking French at about the eight minute mark. The whole segment is further proof of the impact social has on today spitters.