The backlash against Lonzo Ball's $495 signature ZO2 shoe continues.

Twitter spent all day yesterday clowning on LaVar Ball's pricey creation, and now we have our first charge of shoe plagiarism.

And it's not even from Kobe Bryant.

Instead, Ohio State Wide Receiver coach Zach Smith is accusing Ball's Big Baller Brand of ripping off a logo Smith developed with his team.

Why is #LonzoBallLogo ripping off @CoachZachSmith and #Zone6 pic.twitter.com/1x2X20N6u3

— Chris Schaar (@Coach_Schaar) May 4, 2017

S/O to whoever turned my logo into a sleek gold and white version!! #Robbery @Lavarbigballer pic.twitter.com/2LyAoVyr3v

— Zach Smith #Zone6 (@CoachZachSmith) May 5, 2017

What if you can't afford a logo and marketing design team?? Are you THEN, not a BIG BALLER? https://t.co/kIlvDadWWM

— Zach Smith #Zone6 (@CoachZachSmith) May 5, 2017

But the biggest objections to to Z02's remains their cost.

The basketball dad responded to that with harsh words for anyone who found the $495 (or $220 for slip) price prohibitive.

Big Baller's loose! If you can't afford the ZO2'S, you're NOT a BIG BALLER!

— Lavar Ball (@Lavarbigballer) May 4, 2017

Needless to say, that didn't make things better. Wale spoke for a lot folks with this response to LaVar's tweet.

What about the kids that look up to your sons ? You don't have to insult them OG .. mike never insulted ppl who couldn't afford his kicks https://t.co/saxmgyQdIq

— Wale (@Wale) May 5, 2017