Jeff Kwatinetz, co-CEO of the BIG3 basketball league with Ice Cube, caused a stir when he told reporters that he heard from a "credible source" that Kobe Bryant will be playing in the 3-on-3 basketball league of mostly retired NBA players next season.

Bryant, who retired in 2016 and turns 40 on Thursday, would immediately become the league's best and highest profile player.

But a rep for the Lakers legend is pushing back hard on those rumors. Molly Carter, the Chief Marketing Officer at Kobe Inc., told TMZ that the rumor is "NOT True. 100% not happening."

If Kobe did do BIG3, would you be more interested in the league?

[Related: Ice Cube's BIG3 was funded by a bribery scheme to influence Donald Trump & Steve Bannon.]