To Pimp A Butterfly's politically charged message and social conscious lyrics gave the album a revolutionary vibe.
Now Kendrick Lamar has sparked a rebellion of sorts. Only it involves a colorful collection of sneakers.
Reebok announced a partnership with K.Dot back in December, and they sponsored his surprise LA concert last month.
To Pimp a Rebook, indeed.
At least Lamar is in good musical company. The Beatles had a song 'Revolution' which is probably now most famous for being in a Nike commercial.